Corporate Strategy

Retail giant’s shopper intelligence is helping PepsiCo predict demand, sharpen execution, and reduce costly launch mistakes Pepsi introduces new prebiotic cola flavors, Cherry Vanilla and Classic, available at Walmart. PepsiCo is rethinking how it launches products by leveraging Walmart’s data ecosystem to build a more precise and responsive go-to-market strategy. Using shopper insights and real-time retail data from Walmart, PepsiCo has been able to better understand purchas

Company creates GenAI-powered system designed to accelerate content production at global scale Coty is building an end-to-end generative AI content system designed to dramatically speed up how marketing assets are created, adapted, and deployed across its global beauty portfolio. The company’s new AI-powered framework aims to streamline the entire content workflow — from concept generation and localization to asset adaptation and campaign execution. By integrating GenAI direc

Global beverage giant expands operational footprint to improve efficiency, speed, and long-term scalability Johnnie Walker Blue Label bottle showcasing its iconic blue and gold label, highlighting its status as a blend of the brand's rarest whiskies. Diageo is expanding its operational capabilities with a new manufacturing facility designed to strengthen supply chain efficiency and support long-term growth across its global beverage portfolio. The investment reflects the comp

Global cosmetics leader is embedding artificial intelligence across consumer experiences and internal systems L'Oréal Elvive Color Vibrancy Protecting Shampoo is showcased in a sleek red bottle against a marble background, highlighting its promise to maintain hair color and brilliance with linseed elixir and antioxidants. L’Oréal is accelerating its artificial intelligence strategy with a broad roadmap designed to reshape everything from consumer engagement to internal operat

Fashion brand invests in technology to scale digital commerce and international reach faster Lacoste is investing in AI-enabled marketplace technology as the brand accelerates its global digital commerce expansion strategy. The company is using artificial intelligence to improve how products are distributed, localized, and optimized across online marketplaces worldwide. The initiative is designed to help Lacoste scale faster internationally while maintaining stronger control

Company prepares new organizational model as it positions for potential large-scale integration Aveeno baby lotion and Kleenex Balsam tissues are perfect essentials for sensitive skin and soothing care. Kimberly-Clark is restructuring its leadership organization as it prepares for the potential acquisition of Kenvue, signaling that the company is already laying the groundwork for a major operational integration. The new structure is designed to streamline decision-making, imp

Company applies data and automation to optimize in-store performance and reduce operational waste Reckitt is leveraging artificial intelligence to sharpen its retail execution — focusing on speed, precision, and cost efficiency across store-level operations. The company is deploying AI-driven tools to monitor shelf conditions, track product availability, and guide field teams with more accurate, real-time insights. Instead of relying on manual checks and delayed reporting, R

Company prioritizes disciplined decision-making to cut through AI hype and innovation overload Mondelez is taking a more disciplined approach to innovation, as its R&D leadership pushes back against the growing noise of emerging technologies and fast-moving trends. According to the company’s R&D chief, the challenge today isn’t access to ideas — it’s filtering what actually matters . With the explosion of AI tools, digital capabilities, and constant trend cycles, Mondelez is

Move signals growing luxury interest in AI-driven digital shopping experiences A stylish Louis Vuitton purse with the iconic monogram design is elegantly carried, adding a touch of luxury to the ensemble. A senior LVMH executive has invested in a startup developing generative AI-powered virtual try-on technology , highlighting the luxury sector’s increasing focus on digital personalization and immersive shopping experiences. The technology allows consumers to visualize produc

Company invests in manufacturing, automation, and network expansion to support rising global demand A tempting display of Oreo cookies alongside their vibrant blue packaging, showcasing both original and classic varieties ready for snacking. Mondelez is executing a multiyear supply chain transformation aimed at supporting sustained growth in the global snack market, as demand for its brands continues to rise across regions. The strategy includes investments in manufacturing

Company aligns systems, data, and operations to drive faster, smarter decision-making at scale Coca-Cola's Zero Sugar and Original Taste cans showcased against a striking black and red backdrop, highlighting the brand's iconic colors and flavor options. Coca-Cola is advancing a comprehensive digital transformation roadmap aimed at breaking down internal data silos and building a fully connected, enterprise-wide network. Company leadership outlined plans to unify data across

Company leverages data and AI to deepen consumer relationships and unlock recurring revenue A vibrant lineup of personalized Gatorade bottles, each featuring unique designs and colors, showcases customization options to suit any athlete's style. PepsiCo is expanding its use of AI-driven personalization to strengthen consumer engagement and unlock new growth opportunities for its Gatorade brand. By leveraging consumer data and advanced analytics, the company is tailoring prod

Company redesigns marketing structure to enable faster, more personalized, and scalable campaigns Nescafé Gold jar with a vibrant background, showcasing its Barista Latte Style coffee blend. Nestlé is redesigning its marketing operating model to better align with a digital-first, data-driven future — prioritizing speed, personalization, and scalability across its global brand portfolio. The company is restructuring how marketing teams operate, integrating data, AI tools, and

Efficiency-driven strategy strengthens margins while funding long-term growth initiatives A chilled bottle of Coors Light against a vibrant blue geometric background, highlighting its refreshing appeal. Molson Coors has generated $450 million in savings through its ongoing growth and efficiency program, reinforcing its focus on strengthening margins while reinvesting in future growth. The initiative centers on streamlining operations, optimizing supply chains, and reducing o

Collaboration aims to scale AI capabilities and unify data across global operations Dove Deeply Nourishing Body Wash against a pink background, highlighting its gentle formula designed for soft, smooth skin. Unilever has deepened its collaboration with Google Cloud through a five-year partnership focused on AI and data , signaling a major step in scaling its digital capabilities across the business. The agreement is designed to accelerate Unilever’s use of artificial intellig

Strategic workforce shift marks significant change in Florida operations PepsiCo has announced it will lay off approximately 500 workers at its manufacturing facility in Orlando, Florida, as part of a broader operational realignment. The decision comes amid the company's continued efforts to optimize supply chain efficiency and adapt to shifting demand patterns across its beverage and snack segments. The affected facility, located on Judge Road, has been a key manufacturing h

Three major CPG brands team up to pilot a machine-learning tool aiming to rescue billions in wasted trade spend. Liquid Death, Kimberly-Clark, and Hain Celestial are piloting a machine-learning tool built to fix one of the most expensive inefficiencies in the CPG world: trade promotions. Created by Blacksmith Applications and Acumen , the AI-driven platform scans historical data, promo tactics, and retailer performance to recommend smarter combinations of pricing, timing, and

AB InBev has announced a $300 million investment into its U.S. manufacturing and packaging facilities, aiming to boost capacity, drive...

Mondelēz is putting data at the center of its product innovation strategy — using real-time insights to identify emerging trends, test...

Harley-Davidson is facing a high-profile boardroom challenge as major proxy advisory firms take opposing sides on an activist proposal to...