Chobani Names Jai Kibe as CMO to Lead Creative Strategy for Chobani and La Colombe

Chobani has appointed Jai Kibe as Chief Marketing Officer, tapping the former Beam Suntory and Coca-Cola executive to lead brand and creative strategy across both the Chobani and La Colombe portfolios.

Kibe brings more than two decades of global brand experience, including leadership roles at Unilever and LVMH. Most recently, he served as CMO at Beam Suntory, where he helped modernize legacy spirits brands and drive premium positioning through cultural storytelling and digital-first campaigns.

At Chobani, Kibe will oversee brand building, innovation marketing, and consumer engagement across categories including yogurt, coffee, oatmilk, and creamers. The role reflects Chobani’s commitment to scaling both its core dairy business and newly acquired La Colombe coffee brand through bold creative and unified brand purpose.

corpbrief insight:

In categories defined by routine, breakthrough brands win with emotion. Jai Kibe’s hire signals Chobani’s intent to lead not just with quality — but with culture.