Gartner: Multimodal Intelligence Will Define the Next Phase of Generative AI

Gartner forecasts that multimodal intelligence — AI models that process and generate across text, image, video, audio, and code — will become the foundation of next-generation enterprise applications, marking a major shift from single-output generative tools to integrated, context-aware systems.

According to the firm’s latest report, multimodal models will unlock greater business value by delivering more human-like interactions, deeper personalization, and faster insight extraction across industries. For CPGs, this could translate into AI-generated packaging visuals, voice-activated commerce, and fully integrated creative-to-commerce pipelines.

Gartner also highlights the need for stronger governance frameworks as multimodal systems grow more autonomous and complex. The firm advises organizations to prioritize explainability, cross-functional oversight, and ethical safeguards to prevent model drift and mitigate bias.

corpbrief insight:

Multimodal AI isn’t just smarter — it’s more intuitive. For brands, this evolution means richer customer experiences and tighter feedback loops between insight, execution, and engagement.