Hasbro Ramps Up Transformation with First Chief Digital and Information Officer Appointment

Hasbro has named Chris Cocks as its first-ever Chief Digital and Information Officer, a move that underscores the company’s accelerating push toward digital modernization across gaming, entertainment, and consumer products.

Cocks, who previously served as CEO of Hasbro subsidiary Wizards of the Coast, will now lead enterprise-wide digital strategy, IT infrastructure, data systems, and the integration of AI into core operations. His appointment marks a major milestone in Hasbro’s multi-year transformation initiative focused on streamlining its portfolio, digitizing its supply chain, and expanding direct-to-consumer capabilities.

The role combines responsibilities traditionally split between CIO and Chief Digital Officer, signaling Hasbro’s intent to centralize digital leadership as it navigates the evolving toy and entertainment landscape.

corpbrief insight:

In the race to modernize legacy brands, Hasbro’s move shows that digital transformation isn’t just about tools — it’s about bold structural shifts that embed tech at the heart of the business.