Heineken Appoints Romain Apert as Chief Digital and Technology Officer
- corpbrief
- Mar 4
- 1 min read
Former Mars Petcare CIO to lead next phase of digital and technology transformation
Heineken has appointed Romain Apert as Chief Digital and Technology Officer, bringing in the former Mars Petcare CIO to lead its next phase of digital transformation.
Apert will be responsible for advancing Heineken’s global digital and technology agenda, including strengthening data capabilities, modernizing IT infrastructure, and accelerating the adoption of advanced technologies across the business. His appointment reflects the company’s continued push to integrate digital more deeply into its core operations.
With experience leading large-scale digital initiatives at Mars Petcare, Apert brings a track record of aligning technology with business performance — a capability increasingly critical in today’s competitive consumer goods landscape.
The transition also signals an evolution of Heineken’s leadership structure, with the CDTO role positioned to unify digital strategy and execution across markets, functions, and channels.
corpbrief insight
As digital becomes core to every function, companies are consolidating leadership to move faster and execute better. Heineken’s move shows that transformation isn’t just about tools — it’s about who’s leading them.
