Hershey Hires Stacy Taffet as Chief Growth Officer to Advance Marketing and Commercial Strategy

The Hershey Company has appointed Stacy Taffet as Chief Growth Officer, tapping the former PepsiCo executive to lead global growth strategy, brand marketing, innovation, and digital commerce.

Taffet brings over 20 years of experience in brand building and category expansion, most recently serving as SVP of Marketing for PepsiCo’s hydration portfolio, including Gatorade. At Hershey, she will oversee a broad mandate that spans consumer intelligence, commercial planning, and omnichannel demand creation.

Her appointment reflects Hershey’s intent to further integrate insights, marketing, and innovation under a unified growth engine — with a strong focus on personalization, digital acceleration, and long-term brand equity.

corpbrief insight:

The Chief Growth Officer role is evolving from brand steward to transformation architect. With Taffet at the helm, Hershey is doubling down on integrated, insight-led growth across its expanding snacking and sweets portfolio.