Kraft Heinz Names Todd Kaplan as CMO of North America

Kraft Heinz has appointed Todd Kaplan as Chief Marketing Officer for North America, bringing on a seasoned brand builder to lead marketing strategy, creative development, and growth acceleration across the company’s iconic portfolio.

Kaplan joins from PepsiCo, where he served as Chief Marketing Officer for Pepsi and played a key role in repositioning the brand through bold campaigns, pop culture integrations, and digital innovation. His track record includes building equity for both legacy and emerging brands, with an emphasis on cultural relevance and consumer connection.

At Kraft Heinz, Kaplan will report to Carlos Abrams-Rivera, EVP and President of North America, and will oversee marketing for brands like Kraft, Heinz, Velveeta, and Lunchables. The hire signals the company’s focus on modernizing its creative playbook and leaning into cultural storytelling to unlock growth.

corpbrief insight:

In today’s crowded grocery aisle, brand love is earned through emotion and edge. Todd Kaplan brings the kind of creativity that can turn household names into cultural icons again.