Mars Appoints Marc Carena to Lead Global Petcare Business

Leadership move reinforces focus on growth and expansion in high-performing petcare segment

A content dog enjoys a meal from Pedigree's adult dog food, while Marc Carena in a suit is pictured, representing brand leadership.

Mars has appointed Marc Carena to lead its global petcare business, one of the company’s most important and fastest-growing divisions.

Carena brings extensive leadership experience within Mars, having previously held senior roles across multiple regions and business units. In his new position, he will oversee strategy, operations, and growth initiatives for a segment that includes some of the most recognized brands in pet nutrition and care.

The move comes as the global petcare market continues to expand, driven by trends such as premiumization, humanization of pets, and increased spending on health and wellness products. Mars is positioning itself to capitalize on these shifts by strengthening leadership and maintaining focus on innovation and global scale.

With petcare representing a significant share of Mars’ overall business, the appointment underscores the company’s commitment to sustaining momentum in a category that remains highly resilient and competitive.

corpbrief insight

Petcare is no longer a side category — it’s a growth engine. Mars’ leadership move reflects a broader reality: the companies winning in petcare are those treating it with the same strategic intensity as their core businesses.