Mars, Five Below, and Generac Highlight AI as Key to Building Smarter, Resilient Supply Chains

Mars, Five Below, and Generac are rethinking how supply chains operate — emphasizing collaboration, transparency, and AI integration as the foundation for resilience and growth.

At the recent Blue Yonder ICON conference, executives from the three companies shared how next-generation tech is enabling real-time visibility, cross-functional alignment, and faster decision-making across global operations. For Mars, this means syncing supplier relationships with machine learning-powered forecasting. Five Below is optimizing inventory agility for value retail, while Generac is using AI to balance demand shifts and manufacturing volatility.

The common theme: legacy systems aren’t enough. Today’s supply chains must be dynamic, predictive, and interconnected — especially as economic pressure, sustainability demands, and geopolitical complexity reshape the operating environment.

corpbrief insight:

Supply chain excellence is no longer about efficiency alone — it’s about intelligence. As CPG and retail brands face increasing uncertainty, those embedding AI and cross-enterprise coordination are setting the new standard for operational advantage.