Mars Uses AI to Help Pet Owners Monitor Dog Health in Real Time

Mars is combining pet care and machine learning with a new AI-driven solution designed to give dog owners deeper visibility into their pet’s health — part of a broader push to bring consumer-grade intelligence into veterinary wellness.

Through its connected health platform and data-enabled devices, Mars Petcare is rolling out tools that can detect early warning signs of illness, monitor behavior changes, and offer tailored health insights — all powered by AI and real-time data analysis.

The initiative reflects a rising trend in pet ownership: consumers now expect the same level of personalization and proactive care for their pets as they do for themselves. For Mars, it’s also a move to build long-term loyalty through tech-enabled services that extend far beyond the food bowl.

corpbrief insight:

Pet care is going predictive. As AI becomes embedded in wellness ecosystems, brands that deliver insight-driven, preventative tools will define the future of animal health — and consumer trust.