Nike Reshuffles Senior Leadership as Part of CEO’s Strategic Reset

Nike is making bold leadership moves under CEO John Donahoe’s transformation plan, announcing a series of executive shifts designed to sharpen focus, speed, and accountability across the global business.

Among the changes, Nike has appointed Muge Erdirik Dogan as Chief Technology Officer, Heidi O’Neill as President of Consumer, Product and Brand, and Craig Williams as President of Geographies and Marketplace. The shakeup comes as Nike navigates a competitive market landscape marked by rising DTC expectations, digital disruption, and demand for faster product cycles.

Donahoe, who took the helm in 2020, is driving a multi-year effort to reset the business — integrating tech, simplifying the org chart, and re-centering around consumer agility. The leadership changes suggest a shift toward execution-first thinking, with clearer lines of ownership across core growth areas.

corpbrief insight:

This is more than a reshuffle — it’s a structural recalibration. As Nike balances heritage and innovation, the new leadership slate signals a push to rewire the company for its next era of performance and brand relevance.