PepsiCo Acquires Siete Foods to Expand Multicultural Snack Portfolio

PepsiCo has acquired Siete Family Foods in a $1.2 billion deal, marking a major expansion of its better-for-you and multicultural snack portfolio as consumer demand for culturally rooted, clean-label products continues to rise.

Siete, a Mexican American–founded brand known for its grain-free tortillas, chips, and heritage-inspired products, has experienced rapid growth driven by its focus on inclusivity, health-conscious ingredients, and cross-cultural appeal. The acquisition strengthens PepsiCo’s presence in the high-growth Latin-inspired food category and aligns with its broader strategy to diversify its product offerings and connect with younger, values-driven consumers.

Siete will operate independently under its current leadership, maintaining its Austin, Texas headquarters and brand identity while benefiting from PepsiCo’s distribution scale and resources.

corpbrief insight:

Culture is a growth engine — and PepsiCo knows it. The Siete acquisition reflects a shift from mainstream dominance to multicultural depth, where authenticity becomes market power.