PepsiCo’s Pepviz Reveals Consumer Behavior Shifts, Omnichannel Growth, and Food & Beverage Resilience

PepsiCo is sharing new insights from its Pepviz data platform, highlighting how consumer behavior is shifting in response to economic pressures — and how those changes are impacting the food and beverage landscape across channels.

The company’s proprietary analytics tool tracks purchase behavior and consumption trends across millions of data points. Recent findings show that while shoppers remain cautious with discretionary spending, food and beverage categories are showing relative resilience — especially when paired with convenience and perceived value.

Among the top takeaways: growth is increasingly driven by omnichannel adaptability, as consumers fluidly switch between in-store and online grocery, and by micro-occasions — smaller, everyday moments where snacking and refreshment still feel justifiable. PepsiCo is using these insights to refine product assortments, packaging strategies, and promotional timing across retail partners.

corpbrief insight:

Even in a pressured economy, people still snack — just smarter. Pepviz shows how first-party data can turn macro headwinds into micro wins, fueling precision across an increasingly fragmented path to purchase.