Proxy Firms Split Over Proposed Board Shake-Up at Harley-Davidson

Harley-Davidson is facing a high-profile boardroom challenge as major proxy advisory firms take opposing sides on an activist proposal to shake up the company’s board of directors ahead of its upcoming annual meeting.

The dispute centers on activist investor Impactive Capital, which is pushing for the election of two new board members it says will accelerate Harley-Davidson’s long-term transformation. The firm argues that fresh perspectives are needed to sharpen strategy and increase accountability as the company navigates evolving consumer preferences and electrification trends.

Glass Lewis has sided with Harley-Davidson’s current board, citing progress in its five-year Hardwire strategy and improved financial performance. Meanwhile, Institutional Shareholder Services (ISS) supports one of the two nominees, reflecting broader shareholder interest in stronger governance and growth oversight.

corpbrief insight:

This isn’t just about bikes — it’s about boardroom direction. The Harley-Davidson proxy split underscores how governance battles are becoming ground zero for brand evolution.