Reckitt Leverages AI to Accelerate Product Development and Speed to Market

Reckitt is betting big on artificial intelligence to modernize its product development pipeline — aiming to reduce time-to-market, enhance consumer insights, and streamline innovation cycles across its global portfolio.

The consumer goods company, whose brands include Lysol, Enfamil, and Finish, is integrating AI into everything from early-stage formulation to market testing. By embedding machine learning and predictive analytics into R&D and manufacturing workflows, Reckitt expects to improve accuracy, reduce waste, and respond more quickly to shifting consumer demands.

AI is also reshaping how the company approaches consumer feedback — with real-time sentiment analysis and demand forecasting now guiding product tweaks and launch timing. It’s part of a broader push to embed agility and responsiveness into what has traditionally been a slow, linear process.

corpbrief insight:

For CPG leaders like Reckitt, AI isn’t just a tech upgrade — it’s a competitive accelerator. In an industry where speed, precision, and consumer alignment drive success, AI-powered innovation is fast becoming the new baseline.