The New CPG Growth Formula: Volume, Velocity, and Value — Powered by Digital and Data

Consumer goods companies are rewriting the growth playbook, leaning into digital infrastructure and data intelligence to unlock gains in volume, velocity, and value.

According to industry leaders and analysts, legacy levers like pricing and promotion are no longer enough. The modern formula integrates real-time data, agile decision-making, and tech-enabled execution across retail, marketing, and supply chains. From hyper-localized assortment strategies to personalized consumer targeting, the goal is smarter scale — not just bigger.

Brands are also rethinking what “value” means: it’s no longer just price competitiveness, but how well a product aligns with expectations across experience, convenience, and availability. Companies embracing digital capabilities are pulling ahead by balancing efficiency with deeper insight.

corpbrief insight:

Growth isn’t dead — it’s just different. For CPGs, the future belongs to those who can fuse speed with specificity, and scale with precision.