Unilever and Samsung Partner to Share Consumer Data and Fuel Product Innovation

Unilever has formed a strategic data-sharing partnership with Samsung to unlock new product innovation opportunities by integrating consumer behavior insights from connected appliances with CPG development cycles.

The collaboration centers on leveraging data from Samsung’s smart refrigerators and other appliances to understand usage patterns, consumption timing, and contextual preferences in real time. This information will help Unilever tailor product design, packaging, and replenishment models based on how and when consumers interact with food and household items at home.

The partnership also opens the door for smarter retail experiences, such as predictive shopping lists, automated reordering, and in-appliance promotions — moving CPG engagement closer to the point of consumption. Both companies emphasized the importance of privacy compliance and consumer consent as foundational to the initiative.

corpbrief insight:

When the fridge starts talking, brands should listen. Unilever’s data pact with Samsung shows how connected homes can become connected innovation engines.