Unilever Uses AI and Digital Twins to Optimize Content Creation, Sells The Vegetarian Butcher

Unilever is streamlining content production with the help of AI and digital twins — while simultaneously refining its brand portfolio by divesting The Vegetarian Butcher.

The company has launched a new AI-powered system that allows it to create “digital twins” of products, enabling faster, more cost-effective content generation for marketing, ecommerce, and retail. With this technology, Unilever can build high-quality product visuals without traditional photo shoots — reducing turnaround time and creative costs across global markets.

At the same time, Unilever has sold The Vegetarian Butcher brand to Upfield, the plant-based food company behind Flora and Country Crock. The move aligns with CEO Hein Schumacher’s broader strategy to focus on core growth drivers while simplifying the brand portfolio.

Together, the tech upgrade and divestiture reflect a sharpened focus on efficiency, speed, and operational discipline across Unilever’s global business.

corpbrief insight:

Efficiency is the new creative edge. By pairing AI innovation with portfolio discipline, Unilever is showing how legacy players can trim complexity while moving at digital speed.