5 CPG Leaders Advancing Next-Gen Revenue Growth Management

Major CPG companies are redefining revenue growth management (RGM) by combining traditional pricing levers with AI, shopper insights, and hyper-local strategies to drive profitable growth in a volatile consumer landscape.

According to Consumer Goods Technology, brands like Nestlé, Kraft Heinz, Clorox, AB InBev, and PepsiCo are evolving RGM into a more agile, data-powered discipline. Instead of relying solely on list pricing and trade promotions, these companies are using AI to optimize pack architecture, personalize promotions, and respond to real-time shopper behavior.

For example, Nestlé is leveraging advanced analytics to fine-tune product pricing across regions, while PepsiCo is deploying localized promo strategies based on consumption patterns. The result is a smarter, more surgical approach to value delivery — one that balances margin protection with consumer relevance.

corpbrief insight:

RGM used to be about price points — now it’s about precision. These CPG leaders show that growth isn’t just about selling more, it’s about selling smarter.