7-Eleven Headlines Pop-Punk Festival With Freebies, Merch, and a Full-Scale Festival Store

7-Eleven is stepping out of the convenience aisle and onto the festival stage as the lead brand partner of Live Nation’s Las Vegas pop-punk event “When We Were Young” — complete with a custom 7-Eleven storefront, exclusive merch, and free drinks for festivalgoers.

The activation brings a full-size 7-Eleven store to the event grounds, stocked with nostalgic snacks, cold beverages, and early-2000s-inspired product drops designed for the festival’s Millennial and Gen Z crowd. Attendees can score free Slurpees, 7-Select treats, and limited-edition merchandise by scanning a code in the brand’s app — part of a larger play to deepen digital engagement through physical experiences.

The move is part of 7-Eleven’s broader strategy to embed itself into cultural moments that matter to younger consumers, combining real-world utility with social media-ready moments. The activation also fuels a content push across platforms like TikTok and Instagram, where influencer coverage and brand storytelling aim to carry the momentum far beyond the festival weekend.

corpbrief insight:

This is convenience culture turned lifestyle. With free drinks, nostalgic drops, and on-site buzz, 7-Eleven proves that being part of the moment means showing up — and showing off — where your audience already plays.