Coca-Cola Creates Chief Digital Officer Role, Appoints Sedef Salingan Sahin

New position signals deeper commitment to digital transformation and data-driven growth

Sedef Salingan Sahin in a red jacket smiles while holding a Coca-Cola bottle, surrounded by several other bottles against a vibrant yellow background.

Coca-Cola has created a new Chief Digital Officer role and appointed Sedef Salingan Sahin to lead it, marking a significant step in the company’s ongoing digital transformation.

Sahin will be responsible for advancing Coca-Cola’s global digital strategy, including the integration of data, technology, and AI capabilities across marketing, operations, and customer engagement. The newly established role reflects the company’s intent to embed digital deeper into its core business rather than treating it as a supporting function.

Her appointment comes as Coca-Cola continues to invest in building a more connected, data-driven organization — one capable of delivering faster insights, more personalized consumer experiences, and greater operational efficiency at scale.

By elevating digital leadership to a dedicated C-suite role, Coca-Cola is aligning itself with a broader industry trend where technology and business strategy are increasingly inseparable. corpbrief insight

Creating a Chief Digital Officer role isn’t just structural — it’s strategic. Coca-Cola is signaling that digital is no longer an initiative, but a central driver of growth, speed, and competitive advantage.