corpbrief

Sep 282 min read

Executive Moves

Coca-Cola and Colgate-Palmolive Reshape Customer Leadership as Tech and Pricing Transform CPG

corpbrief

Mar 121 min read

Corporate Strategy

Coca-Cola Unveils Digital Roadmap to Eliminate Data Silos and Build Connected Network

corpbrief

Jan 141 min read

Executive Moves

Coca-Cola Creates Chief Digital Officer Role, Appoints Sedef Salingan Sahin

corpbrief

Apr 30, 20251 min read

Brand Moves

Coca-Cola Launches ‘Sprite Squad’ to Engage Gen Z Through Creator-Led Campaign

corpbrief

Sep 16, 20241 min read

Corporate Strategy

Coca-Cola Overhauls MyCoke B2B Platform with Tech and Design Upgrades

corpbrief

Aug 12, 20241 min read

Brand Moves

Mondelēz and Coca-Cola Launch QR-Powered Collaboration with Spotify Personalization

corpbrief

Aug 8, 20241 min read

Corporate Strategy

Coca-Cola Research Councils Put Retail Labor at the Center of In-Store Strategy

corpbrief

Aug 1, 20241 min read

Brand Moves

Coca-Cola Scales GenAI Marketing and Digital Twins to Accelerate Global Campaign Execution

corpbrief

Feb 22, 20241 min read

Brand Moves

Coca-Cola Launches TikTok-Exclusive Beverage in Next-Gen Marketing Play