corpbrief

May 11 min read

Brand Moves

Coca-Cola Launches ‘Sprite Squad’ to Engage Gen Z Through Creator-Led Campaign

corpbrief

Sep 17, 20241 min read

Corporate Strategy

Coca-Cola Overhauls MyCoke B2B Platform with Tech and Design Upgrades

corpbrief

Aug 13, 20241 min read

Brand Moves

Mondelēz and Coca-Cola Launch QR-Powered Collaboration with Spotify Personalization

corpbrief

Aug 9, 20241 min read

Corporate Strategy

Coca-Cola Research Councils Put Retail Labor at the Center of In-Store Strategy

corpbrief

Aug 2, 20241 min read

Brand Moves

Coca-Cola Scales GenAI Marketing and Digital Twins to Accelerate Global Campaign Execution

corpbrief

Feb 22, 20241 min read

Brand Moves

Coca-Cola Launches TikTok-Exclusive Beverage in Next-Gen Marketing Play