Mondelēz and Coca-Cola Launch QR-Powered Collaboration with Spotify Personalization

Mondelēz and Coca-Cola have joined forces on a cross-brand activation that uses QR codes and Spotify integration to deliver personalized music experiences tied to product purchases.

The limited-time campaign, currently rolling out in select markets, invites consumers to scan QR codes on packaging from brands like Oreo, Ritz, and Coca-Cola. Once scanned, shoppers are directed to a custom Spotify experience that curates music playlists based on mood, time of day, or snacking occasion.

The collaboration blends physical product engagement with digital entertainment, aiming to drive higher basket value, brand affinity, and repeat purchases — particularly among Gen Z and millennial consumers. It also gives both companies access to first-party data tied to in-store behavior and digital interaction.

corpbrief insight:

When snacks meet soundtracks, it’s more than a gimmick — it’s a strategy. Mondelēz and Coca-Cola are turning everyday products into media touchpoints, where personalization drives both loyalty and lift.