corpbrief

May 11 min read

Brand Moves

Coca-Cola Launches ‘Sprite Squad’ to Engage Gen Z Through Creator-Led Campaign

corpbrief

Mar 241 min read

Brand Moves

Mondelēz Blends QR Codes and Connected TV in New Nabisco Campaign

corpbrief

Sep 3, 20241 min read

Brand Moves

Versace, Chanel, and Giorgio Armani Double Down on Digital Consumer Engagement

corpbrief

Aug 13, 20241 min read

Brand Moves

Mondelēz and Coca-Cola Launch QR-Powered Collaboration with Spotify Personalization

corpbrief

Jul 29, 20241 min read

Brand Moves

ALDO Taps AI for Celebrity Picks, Demand Forecasting, and Smarter Product Discovery

corpbrief

Jun 4, 20241 min read

Market Signals

Consumer Interest in Social Commerce Slows, But Experts Urge Brands to Stay the Course