Mondelēz Blends QR Codes and Connected TV in New Nabisco Campaign

Mondelēz is testing the next evolution of shoppable storytelling, launching a Nabisco campaign that fuses connected TV (CTV) ads with QR code interactivity to drive real-time consumer action.

The campaign appears on streaming platforms like Roku and integrates scannable QR codes directly into video content. Viewers can instantly access promotions and product info for Nabisco favorites such as Oreos, Ritz, and Chips Ahoy — bridging entertainment and ecommerce in one seamless gesture.

The move reflects Mondelēz’s broader push to create frictionless, omnichannel touchpoints that shorten the gap between brand awareness and product conversion. It’s part of a growing trend among CPGs to embed interactivity into media — not just to measure engagement, but to convert it.

corpbrief insight:

As media becomes more measurable and consumer attention more fleeting, campaigns that merge content and commerce will set the pace. Mondelēz is showing how even legacy snack brands can turn passive viewers into active shoppers.