ALDO Taps AI for Celebrity Picks, Demand Forecasting, and Smarter Product Discovery

ALDO is expanding its investment in artificial intelligence to enhance product discovery, trend forecasting, and digital engagement — blending personalization with predictive retail across its global footprint.

The footwear and accessories brand is using AI to recommend “celebrity picks” — curated product bundles inspired by influencer styles — as part of a broader effort to boost relevance and conversion. Simultaneously, ALDO is deploying AI-driven demand forecasting tools to better anticipate inventory needs, optimize supply chain planning, and reduce markdown risk.

The company is also testing ways to integrate AI into visual search and conversational shopping, aiming to create more intuitive, discovery-led ecommerce journeys. Executives say the goal is to combine fashion instinct with data intelligence to deliver both emotional appeal and operational precision.

corpbrief insight:

At the intersection of hype and habit, ALDO is using AI to shape not just what consumers see — but what they want next. This is where fashion meets foresight.