Coca-Cola Overhauls MyCoke B2B Platform with Tech and Design Upgrades

Coca-Cola has launched a major redesign of its MyCoke B2B platform in North America, enhancing the technology and user experience to better serve foodservice and retail customers across ordering, delivery, and support functions.

The revamped platform includes a more intuitive interface, real-time inventory visibility, automated order tracking, and mobile-first functionality. Coca-Cola also added advanced personalization tools and search features to help customers quickly access tailored promotions, equipment information, and support services.

The company partnered with digital product agency Work & Co to execute the redesign, which aligns with Coca-Cola’s broader strategy to digitize its commercial infrastructure and offer a more seamless, self-service experience for partners.

corpbrief insight:

For a brand built on ubiquity, every touchpoint matters — even behind the scenes. Coca-Cola’s MyCoke overhaul shows that digital transformation isn’t just consumer-facing; it’s customer-enabling.