Coca-Cola Scales GenAI Marketing and Digital Twins to Accelerate Global Campaign Execution

Coca-Cola is rapidly scaling its use of generative AI and digital twin technology to streamline marketing workflows, speed up creative development, and enhance global campaign execution across its brand portfolio.

The company is using generative AI to automate content adaptation for different markets, platforms, and audiences — cutting production time while maintaining brand consistency. At the same time, Coca-Cola is investing in digital twins: virtual models of marketing ecosystems that simulate campaign performance, allowing teams to test messaging, asset placement, and media allocation before launch.

These capabilities are already being used to power major global campaigns, and Coca-Cola plans to expand adoption further through internal platforms that connect brand teams with real-time tools and performance data.

corpbrief insight:

In the new era of marketing, speed is strategy. Coca-Cola’s embrace of GenAI and digital twins shows how top CPGs are fusing creativity and computation to build campaigns that learn — and scale — in real time.