Kering Hires Pierre Houles to Lead AI-Driven Digital Transformation

Luxury group strengthens data and technology capabilities to build next-generation operating model

Newly appointed executive stands confidently in front of a display showcasing Gucci's latest sunglasses collection.

Kering has appointed Pierre Houles to a key leadership role focused on building a more advanced, AI-enabled digital operating model across the group.

Houles, who brings extensive experience in data, technology, and digital transformation, is expected to play a central role in integrating artificial intelligence, data infrastructure, and digital capabilities into Kering’s global operations. His mandate includes accelerating innovation across brand experiences, internal systems, and decision-making processes.

The move reflects Kering’s broader ambition to evolve beyond traditional luxury operations and embrace a more technology-driven, data-informed business model. As competition intensifies and consumer expectations shift toward personalization and seamless digital experiences, luxury groups are increasingly investing in AI to stay ahead.

Houles’ appointment signals that Kering sees AI not just as a tool, but as a foundational layer of its future operating model.

corpbrief insight

Luxury is entering its most technical era yet. By bringing in dedicated AI leadership, Kering is making a clear statement: the future of luxury won’t just be crafted — it will be engineered through data and intelligence.