Mars Builds Internal AI Agent Platform ‘Cusp’ to Power Smarter Decision-Making

Mars is developing an in-house AI agent platform called “Cusp” — a custom-built digital assistant designed to help employees make faster, smarter decisions across business functions.

The platform, which is still in early stages, will integrate various generative AI tools into a single interface where team members can query data, simulate scenarios, and receive tailored business recommendations. Unlike off-the-shelf models, Cusp is being designed with Mars-specific workflows in mind — giving employees access to proprietary insights without exposing sensitive data to third-party systems.

Cusp is part of Mars’ broader AI roadmap, which includes embedding machine learning and automation across its supply chain, marketing, R&D, and sales. The company is also building internal guardrails around governance and responsible AI use, ensuring the platform aligns with ethical and operational standards.

corpbrief insight:

For AI to truly transform the enterprise, it must speak the company’s language. Mars’ internal build-out of Cusp shows how leading brands are going beyond plug-and-play — and investing in AI infrastructure that fits their DNA.