Unilever Accelerates Digital Commerce Growth Through Sports Streaming and Retail Media

Unilever is leaning into sports streaming and retail media partnerships as key drivers of its digital commerce strategy, aiming to connect more directly with consumers and close the gap between brand exposure and purchase.

The company has rolled out targeted campaigns tied to major live sports events across platforms like Amazon Prime Video and Roku, where shoppable ads are integrated into streaming experiences. These activations are designed to boost real-time engagement and drive traffic to ecommerce partners or retail media networks.

Unilever is also investing in analytics tools that help measure the full impact of media across the shopper journey — from awareness to conversion. This approach supports the company’s broader ambition to grow ecommerce into a double-digit portion of its business, fueled by precision marketing and platform-native execution.

corpbrief insight:

In today’s media landscape, every stream is a shelf. Unilever’s strategy shows that the future of digital commerce isn’t just digital — it’s contextual, clickable, and tied to the moments that move people.