Unilever Expands Accenture Partnership to Scale GenAI Across Global Operations

Unilever is deepening its partnership with Accenture to scale generative AI capabilities across its organization — enhancing decision-making, productivity, and speed-to-market across functions from marketing to supply chain.

The expanded collaboration builds on a multi-year relationship between the two companies and will focus on embedding GenAI into Unilever’s operating model using Accenture’s AI Navigator platform. The initiative includes responsible AI governance, staff training, and acceleration of AI pilots into scalable enterprise tools.

Unilever is already using GenAI in content creation, consumer engagement, and product development. The goal now is to create a more unified, AI-augmented ecosystem that supports faster innovation and sharper business outcomes.

corpbrief insight:

Scaling GenAI isn’t about adding more tools — it’s about embedding intelligence into the DNA of decision-making. Unilever’s move with Accenture shows what it takes to go from pilot to enterprise impact.