Wells Enterprises and Ferrara Team Up to Expand Trolli into New Frozen Dessert Category

Ferrara and Wells Enterprises are partnering to bring the Trolli brand — known for its neon gummy worms and Gen Z cult following — into the frozen aisle, launching a line of candy-inspired frozen treats.

The collaboration aims to tap into Trolli’s bold identity and extend its appeal into indulgent novelty desserts. With Gen Z consumers driving demand for playful, unexpected flavor mashups, the move gives both companies a new foothold in a cross-category sweet spot.

This marks Trolli’s first major leap beyond candy, leveraging Wells’ expertise in ice cream and novelty to translate its brand personality into a new format. The rollout is expected to include color-forward packaging, tastebud-shocking flavors, and retail placement targeting impulse-driven snacking occasions.

corpbrief insight:

Category crossover is becoming a growth lever for brands with cultural capital. When legacy names like Trolli meet format specialists like Wells, the result isn’t just a new product — it’s a strategic unlock into a wider consumption moment.