corpbrief

Nov 19, 20241 min read

Market Signals

PepsiCo Uses Behavioral Signals Like Weather and Late-Night Cravings to Sharpen Retail Strategy

corpbrief

Nov 14, 20241 min read

Executive Moves

Mike Gomes Joins Perfetti Van Melle as VP of Supply Chain for North America

corpbrief

Nov 12, 20241 min read

Executive Moves

Heineken USA Names Alison Payne as Chief Marketing Officer

corpbrief

Nov 8, 20241 min read

Acquisitions & M&A

Hershey Acquires Sour Strips to Expand Reach in the Growing Sour Candy Category

corpbrief

Oct 31, 20241 min read

Executive Moves

Chobani Names Jai Kibe as CMO to Lead Creative Strategy for Chobani and La Colombe

corpbrief

Oct 28, 20241 min read

Market Signals

Colgate-Palmolive, P&G, and PepsiCo Use Tailored Packs and Targeted Promotions to Respond to Shifting Consumer Behavior

corpbrief

Oct 27, 20241 min read

Corporate Strategy

Stanley Adopts AI to Drive Proactive Problem-Solving in Global Supply Chain

corpbrief

Oct 21, 20241 min read

Market Signals

Gartner Unveils Top 10 Strategic Tech Trends for 2025: Smart Tags, Brain Interfaces, and Beyond

corpbrief

Oct 14, 20241 min read

Corporate Strategy

How Kellanova Is Strengthening Its Internal AI Capabilities to Drive Business Impact

corpbrief

Oct 13, 20241 min read

Brand Moves

Gatorade Launches GenAI-Powered Personalization Campaign to Deepen Consumer Connection

corpbrief

Oct 10, 20241 min read

Corporate Strategy

How PepsiCo Evaluates Retail Media Networks for Strategic Partnerships

corpbrief

Oct 7, 20241 min read

Brand Moves

Mondelēz, PepsiCo, and General Mills Test New Retail Media Formats to Boost In-Store Engagement