corpbrief

Aug 8, 20241 min read

Corporate Strategy

Coca-Cola Research Councils Put Retail Labor at the Center of In-Store Strategy

corpbrief

Aug 1, 20241 min read

Corporate Strategy

PepsiCo Partners with Retailers to Decode Gen Z Loyalty and Personalization Drivers

corpbrief

Aug 1, 20241 min read

Brand Moves

Coca-Cola Scales GenAI Marketing and Digital Twins to Accelerate Global Campaign Execution

corpbrief

Jul 28, 20241 min read

Brand Moves

ALDO Taps AI for Celebrity Picks, Demand Forecasting, and Smarter Product Discovery

corpbrief

Jul 23, 20241 min read

Executive Moves

Nike Hires Cheryan Jacob as Chief Information Officer to Lead Global Tech Strategy

corpbrief

Jul 22, 20241 min read

Executive Moves

Mondelēz Names Filippo Catalano as Chief Information and Digital Officer

corpbrief

Jul 21, 20241 min read

Brand Moves

Diageo’s Johnnie Walker Experiments with Personalized Packaging Using Generative AI

corpbrief

Jul 21, 20241 min read

Corporate Strategy

Unilever and Samsung Partner to Share Consumer Data and Fuel Product Innovation

corpbrief

Jul 16, 20241 min read

Executive Moves

Kimberly-Clark Hires Craig Slavtcheff to Lead Global R&D Strategy

corpbrief

Jul 14, 20241 min read

Executive Moves

Ralph Lauren Names Christopher Conrad as Chief Digital and Technology Officer

corpbrief

Jul 14, 20241 min read

Executive Moves

Kraft Heinz Names Todd Kaplan as CMO of North America

corpbrief

Jul 10, 20241 min read

Executive Moves

Hasbro Ramps Up Transformation with First Chief Digital and Information Officer Appointment